Professional Blogging

Professional blogging is a very new idea with a lot of


potential for entrepreneurs who have insight, drive, and

a basic understanding of today's innovative web

technology. The ranks of so-called pro bloggers are still

quite small, and there are very few people who make

their living entirely off of their blogs. However, every

day there are more and more people who have managed

to turn their weblogs into cash cows that supplement

their income. The number of pro bloggers is growing by

leaps and bounds, but it is difficult to say whether this

trend will continue.



Many bloggers dream of entering the sphere of

professional blogging. There are very few people who

happily devote an hour or more each day to their blog

without at least occasionally wishing that they could

earn some kind of financial reward for all of their work.

Several models exist for making money with a blog, the

most popular being to sell advertising space through

Google's AdSense program or directly to a company

that wishes to reach the demographic that your blog

appeals to. However, there are very few people indeed

who can make a comfortable living just by selling space

on their blog sidebars.



A lot of the people who read weblogs are bloggers

themselves, in part because of the fact that the people

who use blogging technology on a daily basis are most

likely to be interested in what other writers are doing

with the medium. This fact begins to explain why the

people who succeed in the world of professional

blogging are mostly people who have devoted

themselves almost entirely to learning about, talking

about, and writing about blogging. More than any other

topic, pro bloggers turn their attention to the

phenomenon of blogging itself. A lot of pro bloggers

make the topic of blogging the stunningly self-reflexive

ongoing focus of their blogs.



Of course, professional blogging is destined to become

much more complicated in the future than it is today. In

the current moment, pro bloggers who attract the largest

audiences and make the most money are mostly

concerned with investigating the blogging movement

and with offering advice to amateur bloggers. However,

as the kinds of people who regularly read blogs

changes, and the demographics of bloggers expand and

diversify as blogging software becomes more user

friendly, it is very likely indeed that the world of pro

blogging will begin to reflect these changes. Indeed, it

is very difficult to predict exactly what kinds of blogs

will be reaping the greatest financial rewards five or ten

years down the road. The world of pro blogging is one

of constant change and flux, which is part of what

makes it so exciting.